Branding, logo and packaging design for Thai Market, a Thai fast food restaurant in A Coruña.
The image of the brand is inspired by the rich culture, food, nature and bright colours of Thailand.
The logo design is born through the combination of Thai and Latin alphabets. The secondary mark is the result of the logo abbreviation and a Thai inspired shape.
A pattern made out of icons was created simulating Thai decorations found in walls and temples.
The Thai expression “Mai Pen Rai” which means (It’s okay, it doesn’t matter, don’t worry…) appears in some of the pieces as a reminder of the relaxed Thai lifestyle.