THE BOWL is a restaurant that promotes the meeting between Asian cuisine and "the bowl culture”. Its menu invites the customers to assemble their own combinations, customizing the experience while exploring new flavors.
The studio was in charge of developing the restaurant's visual identity. Our challenge was to create a brand and visual universe that embodies the 3 main values present in the essence of the restaurant and its creators – Restlessness, Creativity, and Positivity. With that in mind, we came up with a brand that evokes the rebelliousness of those who want to escape the ordinary, transmits confidence to those who want to create new combinations and celebrates the joy of eating! The result brings an exciting personality to the brand that speaks to its audience in a light, stimulating and happy way.
The studio was in charge of developing the restaurant's visual identity. Our challenge was to create a brand and visual universe that embodies the 3 main values present in the essence of the restaurant and its creators – Restlessness, Creativity, and Positivity. With that in mind, we came up with a brand that evokes the rebelliousness of those who want to escape the ordinary, transmits confidence to those who want to create new combinations and celebrates the joy of eating! The result brings an exciting personality to the brand that speaks to its audience in a light, stimulating and happy way.
