THE BRIEF. To make Russian fans support the RFU despite common disappointment in Russian football.
SOLUTION: True fans are brave to show their support to the team in any situation.
CANNELS: Retail \Digital
THE PROMO CAMPAIGN: SHOW YOUR COLORS OR FADE AWAY
adidas ivites the fans to support the team before they go to Brazil. To get the main prize the fans should be brave anough to paint the most significant thing in their life into RFU colors
RETAIL
The promo was announced in retail.
POS materials for retail
Shopping windows
Cash desk zones
Agency: TBWA Russia
Client: adidas
Senior copywriter: Julia Komolikova
Art Director: Natalia Bystrova
Designer: Maxim Maxutov
Client: adidas
Senior copywriter: Julia Komolikova
Art Director: Natalia Bystrova
Designer: Maxim Maxutov
Creative director: Max Kolyshev
