Wild Ale & Barbera

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Wild Ale & Barbera

Wild Ale & Barbera is the result of years of commitment to the art of beer fermentation of Leonardo di Vincenzo from Birra del Borgo at Borgorose, Italy; the obsessive care of the grape and the winemaking process of Fernando Pérez Castro from Hacienda La Lomita in Valle de Guadalupe, and the passion for constant reinvention of Checo Gutierrez with Bocanegra.

Scope

Branding

Packaging

Brand Strategy

Slogan

Challenge

The challenge was to create the identity and packaging design of a new product that in reality had to communicate the sum of years of hard-work, successes and even some hard learnings. It wasn’t just about “another product”, but about a new milestone that would forever mark Bocanegra’s brand and Checo Gutiérrez’s personal history.

The emblem

The feather honors the tool that Francisco González Bocanegra used when he wrote the Mexican National Anthem. He is the spirit behind the brand. Every intersection of lines that conforms the illustration represents a moment, a key event in the path of Cerveza Bocanegra brand’s story. Every point represents a challenge, a success, or even an unforgettable obstacle, everything that makes the brand what it is today. This feather represents the path followed, and the road ahead.

Slogan

Wild Ale & Barbera represents the courage of getting out of the comfort zone and to reinvent oneself over and over. It’s a voice that inspire others, that challenges the consumers to cross the self-imposed limits. That’s why we created the slogan: “Sal de ti” which means “Get out of yourself”.