Together with the team at Grand Public, I got the task to design head-turning cycling apparel to equip Team Mustach for their participation in the world’s largest recreational bike ride, Swedish Vätternrundan 2017. Team Mustach pedal to collect as much money and attention as possible for prostate-cancer, care and research.
The shape of the moustache, which has become a symbol for the fight against prostate cancer, is the key element in the design.
Behind the project are the companies Abloc, Bianchi, Craft, Thule, Team Tre Berg and Postnord. Together they are Team Mustasch.
Client: Team Mustasch / Agency: Grand Public / Services: Art direction, pattern design
