I was commissioned to design a pattern for Sjöö Sandström's Royal Steel Annual Edition 2021. A limited collection of 86 watches only. The collection pays tribute to the world's strongest girl, Pippi Longstocking. The pattern is of course inspired by Pippi's iconic braids, where the different thicknesses of the lines and waves create a tactile pattern and visual depth. The pattern is engraved on the dial of the watch and embossed on printed matters.
On the back of the case is an engraved Pippi illustration by the original Pippi Longstocking illustrator Ingrid Vang Nyman.
On the back of the case is an engraved Pippi illustration by the original Pippi Longstocking illustrator Ingrid Vang Nyman.
Freelance work 2021 / Client: Sjöö Sandström / Agency: Grand Public
Credits: Creative Director: Johan Boqvist, Art Director: Andreas Jacobsson, Photo: Martin Palm
