— Showcase inspiring spaces
Challenge
Jardin de Ville is a Quebec company among the leaders in design and marketing of high-end garden furniture. For a second year in a row, the company called upon our services for their 360-degree communications. The goal of this mandate has been to find an easily scalable graphic language that goes for both traditional and digital media, while maintaining a high-quality aesthetic.
Solution
The selected graphic line is minimalist and flexible. It puts the product and its creator in the foreground, with a minimum of visual distractions. Throughout the main campaign, a few parallel campaigns have been produced. In order to obtain a contrasting graphic language, the selected aesthetic highlights typographic games. These multiple campaigns have been done for various traditional and digital media such as, La Presse +, Mixed Magazine, Le Devoir, National Post, The Gxazette, Azure Magazine, Globe & Mail, etc.
