7clouds毛怪冰淇淋 | monster forzen yogurt
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7clouds是主打美国加州低脂冰淇淋的创新冰淇淋品牌。品牌希望通过多样化的DIY产品组合，为消费者提供健康美味的产品。通过准确的消费者洞察与消费习惯的整体考量，我们创造了「毛怪冰淇淋」概念，通过塑造生动有趣的毛怪形象，与新一代年轻消费者建立长久密切的联系。此外，我们为每一款产品赋予独特概念，确保以足够的差异化区隔市场。MasterMaoDesign是品牌延伸出的周边产品系列，基于毛怪故事持续开发产品周边，丰富品牌体验。
7clouds is an innovative ice cream brand that’s focusing on the California low-fat ice cream. The brand would like to provide healthy and tasty products to the consumers by offering diversified DIY combinations. Through the overall evaluation on the precise consumer insight and consuming habits, we created the concept of Monster Mao Ice Cream and build a long and close connection with the young consumers by creating a fun and vibrant image of Monster Mao. Beyond that, we have also given each product a unique concept to make sure they are differentiated to the existing market. The MonsterMaoDesign is a peripheral product collection extended from the brand to enrich the brand experience by developing those peripheral products around the Monster Mao stories.
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Client 7clouds monster frozen yogurt
Service brand identity, content planning, graphic, packaging, interior
Service brand identity, content planning, graphic, packaging, interior
Creative Director 蔡仪
Art Director 卡卡
Designer 刘靓
Copywriter 慧慧
Interior Designer iso50
Art Director 卡卡
Designer 刘靓
Copywriter 慧慧
Interior Designer iso50
