2021新年礼 超牛弹力乒乓球
Reflexdesign x Seesaw Coffee
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今年是条件反射开展“12生肖新年礼计划”的第三年，我们和新朋友seesaw coffee一起做了一套“超牛回弹乒乓”礼盒。
乒乓球，中国“国球”，一种技巧，力量，速度相结合的全球流行性室内对抗运动。在后疫情时期，乒乓球有足够的理由成为室内运动的主角：一人颠球，培养专注，保持耐心；面墙击打，遇强则强，挑战更棒的自己；双人对抗，长2.74米，宽1.525米的球桌，在激烈对抗下，依然保证了有效的安全距离。最重要的是，乒乒乓乓的持续击打动作，有助于发泄情绪。我们大胆猜想，也许乒乓正是大家居家必备，不可或缺的理想运动。1只mini球拍，6只定制乒乓球，其中几只球内设置了“不打吃不到”的隐藏彩蛋。随礼盒附赠的还有设计师办公室版本乒乓指南，以及集合了公司全员创意的精彩祝福卡。超牛弹力乒乓球代表了我们的心意，希望大家都能在2021尽情施展拳脚，爆发“牛”转乾坤、向上飞跃的超能力！
This year is the third year of the “Twelve Zodiac CNY Gift Program” by ReflexDesign. We made a “Super Niu(ox) Bouncy Pingpong” gift box with our new friend Seesaw Coffee to celebrate the Niu(ox) year.
Pingpong, the “national ball sports of China, is a global popular indoor competitive sports that combined skills, strength and speed.In the post-pandemic era, Pingpong has every reason to be the leading role of indoor sports. By oneself you can not only juggle the Pingpong ball, practice focus and keep patience, but also you can play against the wall to challenge a better self; by two together, you can compete against each other on a Pingpong table that’s 2.74 meters long and 1.525 meters wide that can help to keep social distancing while compete fiercely. More importantly, the continuous strikes in Pingpong could help to unload the psychological pressure.With that said, we boldly speculate that perhaps Pingpong is the necessary and indispensable sport for all.One mini Pingpong paddle, 6 customized Pingpong balls, some of which have hidden easter egg that “you can’t eat without playing”. The gift box also comes in with a designer’s guide of playing Pingpong in the office and a wonderful greeting card that brings together the creativity from all employees in the company. The Super Niu Pingpong ball represents our best wishes and hope everyone can show their talents as much as they want and utilize the super “Niu” power that can turn things around and leap forward!
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Service content planning, graphic, packaging
Creative Director 蔡仪
Art Director 卡卡
Illustrator 大明
Art Director 卡卡
Illustrator 大明
Designer panc，chi
Motion Designer 阿呆
Copywriter 百合
