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在台北街头寻觅一处美味并非难事，早摊夜市、长街深巷里经营着的各色美食早已是公开的秘密。

鲁肉饭作为台式餐饮中的经典，承载着多年的味觉记忆，享有不可磨灭的故乡情怀。

旦宝是在消费升级大环境下孕育而生的快速餐饮品牌。致力于打造高性价比的“匠心单品”，执行产品的标准化“快进快出”的准快餐制。

以简洁合理的用餐流程与干净的门店环境，给消费者带来舒适的用餐体验。

通过深入挖掘鲁肉饭品类特征，我们以“一勺妙鲁，一碗好饭”作为品牌核心，

利用与“中华”标签高度匹配的熊猫图形，全方位塑造经典的中华鲁肉饭品牌形象。

以此为基础，建立起具备识别度的品牌视觉系统，通过明亮的品牌色应用与空间设计，不断强化邻家食堂般的亲近感。

It’s not a difficult thing to find a delicious food on the street of Taipei. It’s already a public secret for all different kinds of delicious foods on the streets and alleys in the morning market and night market. The classic braised pork rice in Taiwanese cuisine has carried the taste memory for so many years and it’s got the unforgettable feelings for home.

Danbao is a fast-food brand born in the environment of consumption upgrade. The brand is focused on delivering “delicate items” with high price value, and also executed the semi-fast-food standard of “fast in, fast out”.

The simple and smart dining process and the clean dining environment brought a comfortable dining experience to the consumers.

By deep dive into the category characteristic of the braised pork rice, we came up with “a spoon of good stew sauce, and a bowl of good rice” as the core of the brand. And then use the Panda graphic that is very connected to China to build the classic brand image for the Chinese braised pork rice from all different aspects. On this basis, we built a recognizable brand visual identity through bright brand color and space design to enhance the closeness feeling like a neighbor restaurant.