TAROT | Elf&Ranges theMSLAN2018 FW collection
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TheMSLAN是以“MixYourself”为旨的时装品牌，倡导舒适与自我表达同等重要。从日升月落的循环中获取灵感，我们为theMSLAN2018年秋冬时装周赋予「Elf&Rangers」的概念，围绕“精灵”与“游侠” 进行个性成份的探讨。
基于当季概念，我们为品牌开发了两款对应“精灵”与“游侠”的补给包，作为Elf&Rangers的主题定制礼品，并分别命名为「薄雾馆」与「日落平原」。两款补给包代表两种性格与个人成分，分别由不同的香氛与植物种子构成，为精灵人群与游侠人群提供专属补给。
TheMSLAN is a fashion brand that believes in “Mix Yourself” and advocates the similar importance between comfort and self-expression. Inspired by the cycle of sun rise and moon fall, we granted TheMSLAN Fashion Week Fall/Winter 2018 the concept of 「Elf&Rangers」 and started the conversation around the personalities of elf and rangers.
TheMSLAN Tarot is a part of the campaign. Starting from the Gypsy’s astrology game to seek the similar characters with clear qualities like elf and rangers, then create a complete TheMSLAN Tarot deck by the creative ideation on lines and geometric structures, and developed two collections as the customized supply crates that are aligned with elf and rangers, i.e. Thin Fog House and Sunset Plain.
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Client theMSLAN
Service content planning / graphic / package
Service content planning / graphic / package
Creative Director 蔡仪
Art Director 卡卡
Designer 大明
Copywriter 百合
Art Director 卡卡
Designer 大明
Copywriter 百合
