牛事制造局 牛肉火锅 | Niushi Manufacturing Bureau Beef Hot Pot
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鲜美的潮汕牛肉火锅市场正当火热，然而，从街巷小店到楼门商铺，各家品质鱼龙混杂，
餐档环境也是多有随性，口味更是良莠不齐，真正为人称道的不过了了几家。
在同质化严重的市场中，我们深入挖据潮汕牛肉追寻极致的特性，将汇集鲜、精、细于一局，提炼出属于自己的牛肉哲学。
从选料、切割、料理三方面执行，牛事制造局都遵循溯潮汕牛肉“大味至淡”本源，旨在以专精的牛事之道，为好牛之人攒好局、话牛事、煮乾坤。
由一场庄严牛事的“制造局”的特性入手，我们在设计的各个部分着力地体现牛事制造局的档案概念。
在整套设计中，以图形的机械形态、或以特殊年代风格的文案输出和软装设计等，
多维度地营造制造局精密运作的“档案感”，力求达到最佳的整体视觉传达效果，塑造一个令人印象深刻的潮汕牛肉火锅品牌。
The tasty Chaoshan beef hot pot is very popular recently. However, from small restaurants in the alley to the restaurants in the buildings, the good and bad beef hot pot restaurants are all mixed together, the dining environments are very random and even the tastes are all different. Only a few of them were spoken highly of by the consumers.
So in this market with serious similarity, we deep dive in to the features of the Chaoshan beef of loooking for extreme and the integration of freshness, delicacy and detail to come up with our own beef philosophy, then executed from the three aspects of choosing the ingredient, cut and cook. The Niushi Manufacturing Bureau followed the rule of Chaoshan beef of “strongest taste started plain” and focused on the expertise of the beef and deliver good beef hot pot for those who loves beef.
Started from the feature of a serious “Manufacturing Bureau” of beef, we designed in every part to present the concept of the archive of the Manufacturing Bureau. We also designed the mechanical form graphics, special retro wording and interior design to present the “sense of archives” of this precisely operated manufacturing bureau. We tried our best to achieve the best hollistic visual expression and build this impressive Chaoshan beef brand.
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Client 牛事制造局 - 牛肉火锅
Service brand identity, content planning, graphic
Service brand identity, content planning, graphic
Creative Director 蔡仪
Art Director 卡卡
Designer Assistant 刘靓
Copywriter 百合
Art Director 卡卡
Designer Assistant 刘靓
Copywriter 百合
