Bizú is the first dress rent store in Guatemala City, its focus is to be a fashion tool for women.
The Bizú's closet is a exclusive range of luxury brands dresses but affortable to every kind of woman.
Design process:
Based one the brand name (French meaning), we designed this brand narrative under an investigation on French Fashion on 19th century and how Art Nouveau was involved in this season, in this process we found and reinterpretation a design system to use it in the brand added with an exquisite custom logotype.
