ArtexArte is an event to EXCHANGE OR BUY art. You can take works of art that you have and exchange them for something different. This exchange is for the benefit of the Estuardo Mini Home of AYUVI, which houses children with cancer who are in the terminal phase.
The dna of this project is the Give and take action in practice of exchange of all involved; artists, / owners, children, associations involved, and sponsors. You can take the EXCHANGE as an action where two currents change position or form, in this exchange a union happens momentary, this intersection is the new hybrid; It was born from the meeting between the two currents, which then they separate, becoming one in the other, or placing one where was the another and vice versa.
The hybrid is then the third body in this action (the Exchange). Taking the name literally Art x Art, we understand two artistic currents in interrelation. These artistic currents will be the Base object or visual link, the hybrid (third element) will be the decisions graphics to make.
Artistic streams:
Modernist & Avant-garde (Constructivism, Dadá)
Modernist & Avant-garde (Constructivism, Dadá)
Colors:Triads, hybrid is the third color, formed from the union of the two base colors
Logo: AA - the x is formed at the intersection
Shapes: with union / intersection
Headlines: with manipulation of space between two characters, Images: image effect in intersection (multiply, overlay, subtraction among others)
Animation: Movement of two, meeting and travel to a central point, creation of a hybrid at the point of intersection.
Forms: X as a form and control of the characters.
Visual Concept: Mar Bozareyes
Graphic Design: Pedro Pablo Reyes, Marinés Santos, Mar Bozareyes
