LINEAGE WATER BANK ESSENCE KIT
라네즈 워터뱅크 에센스 키트
라네즈 워터뱅크 에센스 판매 천만 병 돌파 기념으로 진행한 프로모션 키트입니다.
전 세계 천만 고객의 사랑을 듬뿍 받아온 워터뱅크 에센스가 왕좌에 오른 ‘어워즈(AWARDS)’ 컨셉으로,
왕좌 아래 담긴 네즈 초콜릿 메달을 목에 걸고 인증샷을 촬영한 뒤 SNS에 업로드하는 과정을
자연스럽게 유도하기 위해 인스타그램 UI를 차용했습니다.
This special edition package celebrates the selling 10 million bottles of LANEIGE Water Bank Essence.
Based on concept of AWARDS, it has a story of Water Back Essence, which has been loved by 10million customers ascends the throne.
In order to induce the process of taking a photo with LANEIGE’S chocolate medal around the neck
Based on concept of AWARDS, it has a story of Water Back Essence, which has been loved by 10million customers ascends the throne.
In order to induce the process of taking a photo with LANEIGE’S chocolate medal around the neck
and uploading on SNS, we applied instagram UI.
Client_LINEAGE Art Director_Eunmi Lee Designer_Miae Kim, Minji Kim, Geuna Kim
www.heaz.co.kr
