Transformations KC
Branding, web design, animation, apparel design
www.transformationskc.org

Transformations, a Kansas City-based youth social and support group for trans and gender non-conforming youth, sent out an RFP last year asking for help designing and maintaining a website. The new website would need to attract new youth to the program, as well as provide resources and information to educate the public. 

When my bid was accepted, I worked with my team to facilitate a branding workshop with the youth to take them through the process of branding their own youth group. After a riveting hour or two, we had what we needed to create a masterpiece.
The logo we arrived at was an instant hit with our young clients and the facilitators alike. Through the use of hand-drawn and brush-stroke typeface, and a grunge/spraypaint treatment, we gave homage to the DIY nature of self-discovery and be-yourself vibe of the youth group. The colors used in this version reflect the colors of the Transgender flag, which was an important inclusion to the youth we spoke to.

Below is a screenshot of the final site, which can be viewed in all of its animated glory at transformationskc.org.
Transformationskc.org
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Transformationskc.org

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