We created a digital micro-campaign that encouraged our audience to #ChooseResponsibly over the Easter weekend.
Over the long weekend, consumers are generally flooded with messages of ‘don’t drink and drive’. We wanted to take a different stance and encourage more responsible drinking. How? By making water sexy again and reminding our consumers that there are moments each day worth living for. We created a 30” Spotify recording that targeted playlists that were in the most demand over the long weekend. Additionally, we created social content to support the main message of #ChooseResponsibly.
Spotify 30"
Social content:
Here is the blog piece I wrote for this campaign.
