Just Leaf. - Beverage Branding

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Just Leaf is a concept for a line of organic teas. The original meaning of the name is that the ingredients and process are focused on the tea leaves. Just Leaf was also created to have potential for marketing like "just leaf with a bottle of tea." The icons reflect the processes for how each type of tea is typically made, black tea leaves have a longer oxidization process, green tea leaves are typically dried more, and white tea leaves are the most minimally processed.