UBISOFT CANADA: FAM
How do you get Canadian gamers to feel special and come back for more? With an exclusive program that's aimed directly at them. From FAN to FAM.
Also... who said gamers can't have fun? Here's what Ancient Greece would look like from the eyes of a Nova Scotian tourist:
WAIT, THERE'S MORE. HERE'S ANOTHER CAMPAIGN:
JUST DANCE POPTIMISM
The brief? Create 6 web videos with a focus on music, dance and fun for the launch of Ubisoft's Just Dance 4.
The target? Preteens.
The challenge? Preteens.
The idea? Poptimism. A fun way to turn any crummy moment into something awesome, with the simple push of a button. An idea that brings together the essence of Just Dance 4 and a positive twist on the day-to-day stuff kids encounter. So, we created 2 characters and a series of web videos, featuring a number of themes that are relevant to a target that has the attention of a fruit fly.
The brief? Create 6 web videos with a focus on music, dance and fun for the launch of Ubisoft's Just Dance 4.
The target? Preteens.
The challenge? Preteens.
The idea? Poptimism. A fun way to turn any crummy moment into something awesome, with the simple push of a button. An idea that brings together the essence of Just Dance 4 and a positive twist on the day-to-day stuff kids encounter. So, we created 2 characters and a series of web videos, featuring a number of themes that are relevant to a target that has the attention of a fruit fly.
