QUB
smart houses
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The company's history is quite long, a strong team has been formed, friendly and tech-savvy. A clear pattern emerges: choosing the interior of their home most often customers prefer hi-teck. And while working with identity this is definitely worth considering.
The product the company sells is "smart". And since it is that smart, then let it communicate with the audience and sell itself. The house character exceeds in that: explains how to use it's features, advertises itself, and most importantly, thinks.
QUB in Russian reads like a “cube”, in identity that is square shapes. The slogan “welcome home” sets the tone for the entire verbal component of the brand: QUB is executive and friendly; he does not need to say what to do, it knows everything itself.
Ergo, the idea, slogan, identity and communication style for QUB house management systems.
The product the company sells is "smart". And since it is that smart, then let it communicate with the audience and sell itself. The house character exceeds in that: explains how to use it's features, advertises itself, and most importantly, thinks.
QUB in Russian reads like a “cube”, in identity that is square shapes. The slogan “welcome home” sets the tone for the entire verbal component of the brand: QUB is executive and friendly; he does not need to say what to do, it knows everything itself.
Ergo, the idea, slogan, identity and communication style for QUB house management systems.
