Galito's is a rebrand project that I'd like to shout about. Originally an African inspired fast food restaurant, Galito's expanded and developed a unique range of chicken sauces. The previous packaging design was dark and a little intimidating. That's why I'm so excited about the new direction.

The design is bold and bright. It uses modern iconography, lively colours, and playful graphics to create movement and intrigue. The consumer is immediately engaged. I've used a simple, readable font on a solid colour to convey what type of sauce the consumer is purchasing clearly.

The design works because the elements as a whole don't compete.

All in all, it's a fun design that makes you feel good. Better yet, the colours pop on the shelf, guaranteeing that you'll see the brand no matter where it's placed.  

Credits: Liliza Kinnear @lilizakinnear - Freelancer