SPARTAN COMPUTER SOLUTIONS
A brand refresh for Spartan Computer Solutions, who
sell an all-inclusive computer solution that offers a
unique end to end service.
BACKGROUND
With sophisticated and trusted antivirus software
encased in their own custom-build hardware, Spartan
Computer Solutions offer a unique end to end service
to protect your IT equipment and your identity.
"The logo identity has been optimised to perform
across various platforms and scales within the
digital and physical worlds."
"The visual identity brings trust, safety and
reliability to the brand, developing a cohesive
look and voice to Spartan Computer Solutions
products, services and customer experiences."
1. Discover
To understand what Spartan Computer Solutions wanted to be in the future, we first needed to understand who they are in the present. We researched the company’s key customer demographics, its competitors, its USP, and its marketing strategies. After collating and analysing the information, we presented the research back to the team at Spartan Computer Solutions.
2. Create
Visually complementary to the research that we had conducted, our Designers developed different themes, tones and ideas that began to shape the final brand identity you see here. We knew we wanted to tie the logo and the company name together for continuity purposes and the shield, cables and spartan silhouette compliment, not just the company name, they also represent strength and protection. 3 prototype concepts became 1 final design which was further refined and finally presented to the team at Spartan Computer Solutions.
3. Deliver
Following our successful collaboration, Spartan Computer Solutions asked Studio Potts to further enhance their new brand in the form of marketing material and in-house documents. Our Designers further developed the brand and produced letterhead, compliment slips, invoices, business cards, brochures, bags and USB’s.
