For Kleinundpläcking and their client, a new investment platform for strategic metals and rare earth elements called Erden Invest, we created the concept of a differentiating brand imagery based on Kleinundpläcking’s strategic guidelines. 

At a hidden place in Eastern Germany, we found the perfect scenery for our photo shoot and the brand’s new visual identity. In addition to the imagery, we were also commissioned to develop the entire corporate design and the website concept.