For Kleinundpläcking and their client Axxum Group, one of the leading European providers of packaging and logistics solutions, we created the concept of a differentiating imagery based on the new brand positioning. 

On a two-week trip, we traveled Europe and shot comprehensive photo editorials in more than a dozen Axxum locations. In addition to the new imagery, we were also commissioned to develop the corporate design concept including a new general logo for the entire Axxum Group.