BMW MOTORRAD PURE & CRAFTED FESTIVAL
A C T I V A T I O N
Our brief was to create a compelling display of signature motorcycles in BMW Motorrad's Heritage range at the Pure & Crafted Festival. The objective: generate leads (and interest in test rides) by giving festival goers a taste of the ride life.
We built themed photo opportunities with two R nineT motorcycles. Conceptually, these larger-than-life scenes captured and represented the feeling that these bikes give the rider.
The photo scenes were complete with charactered cast members, dress-up outfits, props and a professional photographer to capture the moment and create high quality sharable content. Participants received instant print outs as memorabilia.
Above: Initial Scene Mockups
MADE Creative Team:
Art Director: Mishka Byram
Copywriter: Daniel Fabre
Creative Director: Si Maclennan
