BeautySpot: Targeted Cosmetics Sampling
App Design
For this 8-week live-brief with SoPost, working with two Fashion Communication students, we were asked to design 'a Product Sampling Community'. Its purpose was to enable cosmetics lovers to get the right product samples for them. We needed to consider a number of factors, such as identifying what it would look like, how people would engage with it, how brands reach the consumers, and more.
We designed an app called 'BeautySpot', in which the user can obtain targeted samples based on their personal preferences. By posting reviews, users earn SpotStamps, which are used for discounts on full-sized products. Users can also follow their favourite influencers on the platform. The community aims to be welcoming, inclusive, diverse, and promotes honest reviews to help cosmetics lovers to find products which work for them. The app is supported by a physical Zine, found in beauty locations. Collaboration with Lydia Bell and Roxanne Wood.
