BAEKWHA | Brand Revitalization & Hierarchy
Client : LOTTE CHILSUNG BEVERAGE | LIQUOR BG
Services : Research & Analysis, Brand Strategy, Visual Hierarchy System, Brand Visual Identity, Label Design, BX Materials, Visual Style Guideline, Design Specifications
Creators : Seung-Beom Kim, Heung-Ki Kim, Seonah Ahn, Hyunju Lee, Hyungsoo Kim
Year : 2011
'BAEKWHASOOBOK', which means 'to enjoy blessing forever', expressed 'BAEKWHA' as natural brushstroke on the background of champagne gold color that we can feel old-fashioned, luxurious, yet modern refinement. And we expressed etiquette for our ancestors through the Hangul calligraphy.
