Hyundai Test Drive – European Football League
Hyundai has rights to take advantages of 5 European football clubs sponsorship as global marketing asset. Thus, HMC encourages locals to activate 2 types of test drives in their market, utilizing this opportunity:
1. Fan Hospitality Special Test Drive (mainly for new car launch in specific time),
2. At all times Showroom Test Drive (continuous showroom test drive)
Customers who will participate in the test drives, will get the chance to win a total free full hospitality trip to AS Roma Vs. Juventus match in Rome in 12th of May. There will be only 2 winners with their plus 1.
HYUNDAI Test Drive Campaign
Memac Ogilvy-Cairo
Ghabbour Auto-HYUNDAI
Senior Art Director: Emad Sultan
Senior Graphic Designer: Ashraf Mores
Senior Copywriter: Bassem Fahmy
Senior Account Manger:Yasmin Nabil
Account Executive: Lama Ibrahim
Thank You :)
