The brand continued showing off the product’s benefits with short video content.
Lightening the mood, visually
As shown in the last video, one of the key messages of the relaunch is the product’s ability to leave food light.
The relaunch touches on this multiple times through its advertising, and not only in its script and voiceovers.
Starting with the color schemes, which are vibrant pastel-like colors. We mentioned before that bright colors create more vibrant and exciting content both online and offline in our design trends of 2018.
The brand also plays with image trickery, using floating food as symbols for the product’s “lightness” and purity. The music for the ad was based on a song by Samira Saeed, which, along with the bright and fluffy visuals, have had positive feedback for its catchiness.
The song continued the advertising push with its Radio presence, its memorable and catchy tune is easily noticed while the campaign also promoted on the brand’s digital media platforms to maximize the reach.
Who is Behind the Campaign?
POINT OF VIEW TEAM:
Managing & Creative Director: Tamer Badawi
Copywriter: Nanis Moheb
Art Director / Visualizer: Moataz Hossam
Copywriter: Nanis Moheb
Art Director / Visualizer: Moataz Hossam
Senior Graphic Designer: Ashraf Moris
Account Director: Sara Ismail
Account Director: Sara Ismail
Many Thanks For Think Marketing Magazine For there Article:
