2 days concept + planning - 1 day flying - 72 hours in Kenya
Sauti Sol, the biggest band to come out of Kenya has partnered with Kenya's biggest banks, to tell a bigger story.
Just like the two sides of a coin, there are two sides to every story and two sides to the man telling it. Sauti Sol’s story is no different. This presented the perfect opportunity to use Loop (Digital Bank) and CBA (Traditional Bank) to share those two different narratives. We introduced Loop and CBA’s respective partnerships with Sauti Sol as one announcement:
One story, two sides.
LOOP
Sauti Sol the band - The Business of Art
Emphasizing Loop’s positioning of hustling to make your dreams happen, so you can start to grow your success into a memorable legacy.
The campaign featured finance forums and money talks, live online classes, Q&As with the band, financial advice and a history of their story and how Loop helped them realise their dreams.
CBA
Sauti Sol the individuals - The Art of business.
focusing on the idea that your bank can help you take your money further, enabling you to go further and live an interesting life.
(Same people, different story)
*The Art Direction for the campaign has since shifted, I left the agency before the launch, but it is still very much alive and online.
A massive thank you to everyone involved, everyone on set was amazing, the band was amazing and Kenya, is just incredible.
Credits
Art Direction + Design
Lauren Mitchell
Photography
Thandiwe Muriu
Creative Director
Greg Harrison
Writers
Michelle Hollinger + Klara Sebreight
Agency
Halo Advertising
Client
CBA + LOOP
