Colorado Health
STI(STD) - Behavioral Change Campaign
I am a huge fan of tackling serious issues and figuring out a way to create awareness through a different approach, STI(STD) awareness instead of using tired visual with messages that teens won't affects teens this approach is based on breaking the 4th wall, teens aren't dumb, they just don't care, and the more the get traditional messages about safety the less they'll listen.
Creative Direction | Copywriting | Design