PSYCHEA is a team of professionals working in the field of behavioral and decision-making management.

A universal behavioral model developed by PSYCHEA quickly attributes a person to a certain population segment and helps create and adjust offers and communications to their perception and decision-making patterns. The task was to develop a logo and corporate style reflecting the nature of the company.

In the logo the team of Fabula Branding used ‘cut’ lettering that is associated with modern technologies. The corporate style is represented by interconnected lines that refer to a neural network and create a 3D effect due to linear and aerial perspective. The solution reflect the nature of the company’s work: segmentation of individuals and populations and determining the principles of their communication.

The identity was adapted for corporate and advertising media as well as for the company’s website. A logo book was developed for correct further application of the visual image.