VR, electricity and the meta-universe concept: Fabula Branding's massive rebranding of Teslasuit

Teslasuit is a company that produces a smart suit and gloves capable of providing a realistic experience of interaction with the VR environment. It is unique in the market in combining three technologies - advanced haptic, motion capture and biometry. No other competitor can boast of such equipment.

The suit is used in a variety of applications. These include vocational training, games, debugging mechanisms, and improving people's health and sports performance. In the long term, the product could have a major impact on improving human performance and quality of life. 

Such groundbreaking technology has been a source of emotion for consumers since its introduction, ranging from excitement to horror. However, for some audiences, it has remained an incomprehensible innovation.

The solution is to create a holistic brand image that helps Teslasuit make its name known, communicating its uniqueness and the incredible possibilities the product offers to humanity in a comprehensible way. 

Fabula Branding has rebranded the company globally - from the product portfolio and positioning to team relationships. This was helped by extensive market research, an audit of the company's external image, and the opinions of customers, consumers and employees. The work was carried out in close cooperation with Teslasuit's top management team, Sergei Nosov, Sergei Khurs, and art director Igor Buturlya. As a result, the agency recommended a focus on three main areas of application - Training, Medical, Gaming. The research also helped to revise the product portfolio: it is now based on a set of 3 products - Hardware suit, Hardware gloves, Software. This decision helped to explain the essence and usefulness of Teslasuit to a rather wide target audience - the brand acts in B2B and B2C segments.

The research helped to develop positioning - A New Dimension of you. The concept of a meta-universe is close to the brand, as the product offers a fundamentally new level of fusion of the virtual and physical worlds.

Together with the client's team, a mission was formulated - to improve the capabilities of the body and mind through innovative technology.  The product is not only interesting in itself, but also extremely useful for society and development.

The old logo did not reflect the globality of the project and the innovativeness of the technology, it got lost when scaled and when applied to products and media. It was difficult to read the meaning behind it - the synchronised movement of energy waves.
The Teslasuit is a smart suit that allows the user to experience everything that happens in virtual reality through electrical impulses. Electrons, their interaction, luminescence and transformation were the basis of the logo idea. The graphic element - the fusion of three forms flowing smoothly into each other and forming a harmonious figure - clearly identifies the brand. It also reflects the connection and intersection of the product's three main areas of application.

The font has become more solid and confident. Gone are the uppercase letters, helping to reflect the open-minded nature of the company's team. The concise logo perfectly complemented the corporate identity, which is based on the use of gradients and allusion to the holographic effect.