Old El Paso:
My Husband, My Angel
Ask
Celebrate the novelty of Old El Paso with a unique and sharable online experience.
Answer
We gave our target the opportunity to star in their very own interactive telenovella parody.
And we made it look just like any other prime-time favourite on CTV.ca.
Achieving an industry first in media integration, My Husband, My Angel (or Mi Marido, Mi Angel as it's known down Mexico way) used Facebook Connect to bring content from the viewer's profile into each muy caliente episode. Faces were slapped. Affairs were had. Spanish was spoken. And plenty of laughs were had along the way.
Name: Cossette Toronto
Copywriters: Adam Kolubinski, Josh Budd
Art Directior: Jordan Smith
Directior: Matt Swanson
Creative Director: Phil Khosid
Awards
2010 Applied Arts Interactive Award: Online Video / Consumer Packaged Goods
2010 Digital Marketing Award: Consumer Packged Goods
2010 W3 Award (Silver): Branded Content Viral / Interactive Video
2010 Digital Marketing Award: Consumer Packged Goods
2010 W3 Award (Silver): Branded Content Viral / Interactive Video
Case Study Video
Show homepage on CTV.ca
Screen shot. Viewer's friend's name would appear instead of brackets.
Screen shot. Viewer's name would appear instead of brackets.
You sure are, Enrico!
