AIR MILES:
NBA Jam Fest
Ask
Engage with our primary target (young families) by bringing the fun and energy of a live NBA experience to communities across Canada that often remain untouched by professional basketball.
Answer
We developed NBA JamFest and brought it to existing street festivals in Edmonton, AB and Halifax, NS. Slam dunk contests, giveaways, mini clinics, 21 contests, the Larry O'Brien Trophy, plus a chance to meet NBA legends Horace Grant and Shawn Marion proved to be a huge success with our target, once again demonstrating how #MilesBringYouCloser to the game you love just for being a Collector.
