Totalsports
BDA were asked to create a new brand direction for this sportswear chain that lacked a clear
structure and had a very dated look and feel. The corporate identity was redesigned and a
new store concept was created to reflect the new positioning and brand values. Within this
process a seasonal window strategy was created to enhance the customer experience.
BDA creatively directs new product ranges for each season as well as art directing the seasonal
campaigns and marketing campaigns.
structure and had a very dated look and feel. The corporate identity was redesigned and a
new store concept was created to reflect the new positioning and brand values. Within this
process a seasonal window strategy was created to enhance the customer experience.
BDA creatively directs new product ranges for each season as well as art directing the seasonal
campaigns and marketing campaigns.
Branding
Store Environments
