Fusion
BDA were commissioned to redevelop the corporate identity and positioning for this sports fashion
brand. From being a very unstructured and dated looking brand the new fusion identity, packaging
and labelling signifies a confident contemporary brand with international standards. bda works
closely with fusion on developing seasonal product and trend direction, range building aswell as branding execution.
brand. From being a very unstructured and dated looking brand the new fusion identity, packaging
and labelling signifies a confident contemporary brand with international standards. bda works
closely with fusion on developing seasonal product and trend direction, range building aswell as branding execution.
Branding
Packaging
