Synopsis: Businesses need to know the implications and impact that the Government's annual Budget has on them. KPMG can deliver that in a clear and simple manner. This campaign was months in the making, where I drove the creative concept and execution from start to finish, covering approach and execution for social , online, radio, press ads and publication. The work culminated in delivery of the firm's insights, done as 'live' social posts during the actual Budget Statement, as well as a full Budget Summary publication delivered the day after.  
Scope: Concept_Creative Direction_Copywriting 

Client: KPMG Services Singapore 

Full page press ad_Business Times

Social media_videos and static posts

Out-of-home panels