Synopsis: We were tasked to develop a nationwide movement to get all across Singapore to look ahead to and embrace the digital economy. Our approach was to tell the human story of our move to go digital, and to prove that the digital economy has something for everyone to smile about.
Scope: Concept_Creative Direction_Comms Planning_Copywriting
Scope: Concept_Creative Direction_Comms Planning_Copywriting
Client: IMDA Singapore