Client: SmartBee Club
Agency: OMI Media House
Year: 2019
Services: Strategy, branding, creation, production, postproduction, packaging design, printed materials
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Sometimes, it so happens that what we’re doing gives us a great deal of joy. Not because the task is easy, but precisely because it is not.
Looking at the sheer number of tasks related to brand creation, it’s fair to say that we, as a team, did a jolly good show!
The idea was: new educational brand for children. To be more specific: launch of a subscription product with STEM experiments for little ones and their parents that can be conducted at home. And we, as a creative agency, were responsible for coordination and realization of all marketing actions of SmartBee Club.
First and foremost, we crystallized the vision, as the founders’ mission was clear cut: they wanted to change how children perceive science — from difficult to awesome. The offer includes experiment kits designed by scientists from the Polish Academy of Sciences that the little ones can conduct at home with their parents. The role of a parent is crucial here, as it allows for nurturing a fine habit of conversation and teamwork. And it all happens during great fun that is also a lesson for both the child and the parent.

The birth of brand SmartBee Club in 10 steps
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The birth of brand SmartBee Club in 10 steps

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Published:

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