Eat Darling Eat
Visual Identity
Challenge
Eat Darling Eat is a dessert-focused restaurant that reimagines classic Chinese sweets with a twist, giving quintessential local desserts a modern makeover. They needed to successfully open their restaurant with a personality that matches their eccentric F&B offerings.
Solution
We created a playful, quirky identity that coincides with the restaurant’s bold vision. The “impossible fork” logo is a juxtaposition of the quirky flavour combos found at Eat Darling Eat. We also used food photography to differentiate Eat darling Eat from other dessert outlets by showcasing the dishes in a contemporary, artistic manner.
Another important factor in the identity is food photography. At Eat Darling Eat, food is art. We saw this as an opportunity to differentiate from other dessert outlets by showcasing the dishes in a contemporary, artistic manner. The flat, vibrant background is combined with minimal props, allowing the desserts to be our heroes.
With an extensive savoury and beverage program as support, there is something to love at Eat Darling Eat for everyone. Each guest is encouraged to rediscover an old favourite and discover new flavours at the same time, creating loving memories through taste.
