12,000 Francs
Visual Identity
Challenge
12,000 Francs is an ingredient-driven European cuisine with a modern twist eatery and wine bar. The concept was inspired by Napoleon Bonaparte's bounty offered for anyone who could preserve food for his troops; the reward was 12,000 Francs. The winner of the bounty was Confectioner Nicolas François Appert who developed a method of storing food in wine bottles that were heated to boiling point before being sealed, adding another chapter to the complex history of preservation. 12,000 Francs needed a visual identity to launch their new restaurant.
Solution
kith&kin created a visual identity that encompasses the historical story of Napoleon Bonaparte's bounty. We used a hexagon with an F to symbolise the Francs. The hexagonal shape also represents a beehive shape which is a reference to Napoleon. We also created an internal symbol for the company which was a geometric bee, to once again reference Napoleon. The bee is applied on internal collaterals such as uniforms and menu boards. 12,000 Francs pays tribute to the bounty competition with a text-based menu that boasts elements of both traditional and contemporary preservation methods. The menu is divided into relevant sections, including Picked + Potted, Smoke + Salted, Vacuum + Fire, and Sugar + Sweet.
Impact
12,000 Francs has been nominated by CNN as one of the top 10 travel restaurants in Hong Kong in 2017.
