The Sassy Method
The S.A.S.S.Y. Method (Smart Authentic Self-confident Super You) is a career coaching process created by Krista Mollion. The brief asked for something bold with bright colors. The main focus would be on 'Sassy' and 'method' would be interchangeable with other words as the business expanded. Later on the focus changed to 'S Method' as a name for the business.
The S.A.S.S.Y. Method (Smart Authentic Self-confident Super You) is a career coaching process created by Krista Mollion. The brief asked for something bold with bright colors. The main focus would be on 'Sassy' and 'method' would be interchangeable with other words as the business expanded. Later on the focus changed to 'S Method' as a name for the business.
Bold, contrasting colors
Concept 1: Bold 3D type
Concept 2: Stylish shape
Concept 3: Gem facets
Concept 4: Sassy curves
Concept 5: Bold shapes/thin lines
Concept 6: Sliced type
Concept 7: Metamorphosis
Selected concept: Tight angles
The client wanted to reduce the title down to 'S Method' with 'ASSY' small and floating away as if it was the chaos or uncertainty being left behind.
...and this logo also won an international design award.
