Southerly Media is publishing company located in the southeast region of the U.S. As a new player in the publishing industry, they asked us to help refine their vision, mold their approach and create their brand experience. The cumulative result is a sophisticated design that visually represents their passion to communicate the lifestyles, places and people of the south. Wanting to stay true to their local, our design solution was to create a visual representation of the warm afternoon haze often experienced in the region. With our creative solutions, they were able to successfully launch their brand and initial publication.