The Ideas People – is a campaign about 1+1 media staff, because absolutely all of them are the Ideas People. They generate amazing ideas, create quality and up-to-date content, offer creative solutions.

#forgetaboutage – is an ambitious social campaign initiated by 1+1 media. The purpose of the project is to destroy stereotypes that age makes a difference and that the older people are not capable of generating powerful ideas to begin their business and to increase a new skills. We seek to inspire Ukrainians to find or renew confidence in themselves and in their ideas, trying to search for incentive to move further, being sure that birth year does not play role absolutely, when it is about ambition, purpose, achievement or dream. A fire in their eyes and desire to change the world is all that matters.

1. Sociological research of the problem of discrimination on age

2. Special internship recruitment program

3. The cycle of motivating stories and photo essay with project heroes

4. Conference with participation of motivating speakers and coach

MUSIC: PHARRELL WILLIAMS

logo design and concept: Mike Pikhota

motion graphics: Arthur Hureikov

print designers: Olga Kuzmuk, Ivan Zadonskiy

photographers: Viсtoria Kvitka, Olexiy Anhimov

digital: Evgene Demchenko

art director, head of art: Nikolay Altuhov

head of promo: Natalia Vovk

head of marketing communications 1+1 media: Svitlana Paveletskaya

Client's Team

head of corporate communications: Tetiana Tregobchuk

head of internal communications: Yana Liakhovych

digital pr: Inna Gasiak

hr director: Larisa Bruver