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    Recent change of positioning entailed creating the new brand identification. Target audience – men aged 35-45, living in cities with population o… Read More
    Recent change of positioning entailed creating the new brand identification. Target audience – men aged 35-45, living in cities with population over 50k Marketing concept: Get ready for life in this crazy world! 2+2 represents alacrity, tension, support, decision, strength, energy, stress, emotion and art of fight. Design attributes – dynamics, bright colors, adrenalin. Conceptual framework – the blade cut that bares an extremely dangerous and breathtaking new world for the viewer. The logo represents a geometric sign created basically using cut method. Additional elements are a circle, a triangle, a 45 degree angle. The finishing triangles of both “2” figures form the missing part of the “plus” sign. Graphic methods used in creating the logo have later expanded into broadcast design and throughout the brand identity. Read Less
    Published:
2+2 TV Channel rebranding

Recent change of positioning entailed creating the new brand identification. Target audience – men aged 35-45, living in cities with population over 50k Marketing concept: Get ready for life in this crazy world! 2+2 represents alacrity, tension, support, decision, strength, energy, stress, emotion and art of fight. Design attributes – dynamics, bright colors, adrenalin. Conceptual framework – the blade cut that bares an extremely dangerous and breathtaking new world for the viewer
ОLD LOGO:
NEW LOGO SEARCHING:
NEW LOGO:
The logo represents a geometric sign created basically using cut method. Additional elements are a circle, a triangle, a 45 degree angle. The finishing triangles of both “2” figures form the missing part of the “plus” sign. Graphic methods used in creating the logo have later expanded into broadcast design and throughout the brand identity
TYPOGRAPHY:
COLORS:
GRID & ELEMENTS:
OFFAIR & DIGITAL:
BRAND IDENTITY:
AWARDS:
Ukrainian Design: The Very Best Of 2017
The Best Of: TV/Promo & Film Motion Graphics, TV Channel – Logo 
The Best Of: Graphic Design, Corporate & Brand Identity
The Very Best Of: Graphic Design, Logo
The Very Best Of: TV/Promo & Film Motion Graphics, TV Channel – Visual Identity

Finalist PromaxBDA Europe Awards 2018 // Channel Logo Design Across Multiple Media
MUSIC: KENDRICK LAMAR
logo design, concept & off-air: Mike Pikhota, Andrii Kurylo
motion graphics: Arthur Hureikov
soundFX: Serhiy Mogilevskiy, Vlad Simonov
digital: Evgene Demchenko
digital manager: Natalia Sereda
administrator: Natalia Bovshik
director: Oleksandr Kovtun 
project art director: Vitaliy Sak
desing director:  Nikolay Altuhov 
art director, head of art: Oleksii Riepik
head of marketing: Olena Martynova

Client's Team (2+2 Channel)
general producer: Maksym Kryvytskyi
marketing director: Anna Nikiforova
executive: Serhiy Kyzyma