Scottish Leader, A New Perspective
INSPIRATION
Famous whisky brand, Scottish Leader breaks convention by partnering a collection of Artists and Influencers called I See A Different You (ISADY). Their common inspiration is seeing things from A New Perspective and re-visioning the world in a positive light.
IDEA
To create a limited edition, eye-catching and creative gift box featuring the ISADY influencers that differentiates Scottish Leader from traditional whiskies.
DESIGN SOLUTION
The design centres around a photo of the ISADY guys; with a mixed media treatment applied that layers photography and Ilustration for contrast and stand-out.
RESULT
The limited edition packs launched over the festive season and sold very well. Featuring influencers on pack was a novel approach that sparked mass interest and attracted new consumer groups to the brand.
