XP Championship Series Brand Identity & Design
My work on the XP Championship series began in 2004. The series was a partnership between Viva Media LLC, Selectsoft USA, and Take Two Interactive. When I researched competitive products in retail locations. I found that competitive products used stylized fonts that were hard to read. This was particularly telling since game collections like these target older shoppers.In the years 2005 and 2006, the XP Championship series was the bestselling game collection in the United States (according to NPD estimates), securing a foothold in both Walmart and Target stores.
