• Add to Collection
  • Tools Used
  • About

    About

    One Club award winning work for The Peace Flag. In two days we created a solution to The Peace Flag's challenge - how do you make 'colourless' sy… Read More
    One Club award winning work for The Peace Flag. In two days we created a solution to The Peace Flag's challenge - how do you make 'colourless' symbolically represent equality? The Peace Flag is about stripping away your colour, but maintaining your identity. Chosen for their colourless, pigment free skin, Albinos embody this idea and bring a unique approach to the concept. This bold statement shows creative instinct and a daring attitude. We created print advertising with QR codes, which allow you to download an app to reveal the ethnicity of the Albino featured. The ‘Make Me Colourless’ App allows you to take a photo and become colourless. You can then ‘Share your equality’ on social media and change your profile picture to show your support of Peace Day on the 21st September 2013. We have coined this as ‘the day Facebook turned colourless’ earning the cause a lot of free media attention. Read Less
    Published: