Mendeleev Vodka is a premium Russian vodka brand launching to market in the UK. The target audience are affluent and eccentric, always on the go whether for business or pleasure. The Mendeleev Man appreciates that time is precious, so we created an interactive magazine providing a concise round up of the months goings on. From travel to technology, music to must have trends, The Mendeleev Man caters for the intelligent and inquistic male mind.

 

The client also required three 96 sheet billboard adverts for The Mendeleev launch. These had to work as a collection and individually and communicate across language barriers, as the client had bought ad spaces in International Airports - Heathrow, JFK and Hong Kong Airport.